Create Your First Project

Start adding your projects to your portfolio. Click on "Manage Projects" to get started

.pro-gallery-wix-wrapper {display: block !important;} .pro-gallery-wix-wrapper .gallery-item-container {opacity: 1 !important; display: block !important;}

PlayMGM Launch

Client

MGM Resorts International

Industry

Gaming

Category

Creative Campaign

CHALLENGE
Following the legalization of online casino gaming in key markets, MGM Resorts sought to capture significant share and revenue with a branded application.

ACTION
As the creative strategy lead for their marketing agency, I drove the campaign positioning and concepting for the launch of the company’s PlayMGM app across broadcast, digital, and print.

RESULT
The app had a highly successful launch that exceeded adoption goals, and has since grown and evolved into BetMGM — now generating $2B in annual revenue for the company.