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SAP Sapphire Conference

Client

SAP

Industry

Technology

Category

Experiential

CHALLENGE
SAP's annual Sapphire conference, a key business driver for the organization, must showcase highly complex and sophisticated software in a way that's intuitive, engaging, and memorable.

ACTION
I was tapped by SAP's agency to concept, script, and develop the centerpiece experience of the show — bringing the software to life and demonstrating the promise and power of the tools.

RESULT
Not only was the experience immensely impactful on the show floor, but it was so successful that SAP adapted it as a permanent installation at their Experience Center.